Digital marketing is nothing but Internet marketing or online marketing, where you use the medium of Internet to market or advertise your organization, product, event, services and so on. Digital marketing can be done with the help of different platforms by using different techniques and strategies.
Check out for the top 5 various types of digital marketing techniques available
#1. SEO or Search Engine Optimization
Search engine optimization (Digital Marketing Training Courses In Coimbatore) is a technique, which is usually done with the help of search engine analytics. Every search engine provides data, which includes the number of users, page hits, and keywords being used online on a regular basis. With the help of this data, you can determine your scope and optimize your site accordingly. This process is a traditional process, which gives out an organic result. SEO took a long time but considered as one of the effective ways of marketing your website online.
#2. Social Media Marketing
It is a known fact that users are using social media sites like Facebook, Twitter, Instagram, Pinterest, LinkedIn and so on to a huge extent for some time now. Social media giants have come out with a strategy, where you get to pay a certain amount of money to advertise on the user’s wall. Social Media marketing is the most popular way of marketing in the present day, as users spend most of their time scrolling down on social media sites than referring a search engine.
#3. Affiliate marketing
Affiliate marketing is a strategy, which makes you reach or promote your product with the help of bloggers or other website owners. Instead of spending money on Social Media sites and search engines, you can spend money on bloggers and other internet users to promote your product and get customers in an organic way. You can find a list of blogging websites, which is generating a good amount of traffic and post your advertisements on their sites. It helps you reach the customer in an organic way, as blogs usually attract genuine people.
#4. Content Marketing
Content is considered as the king of every kind of marketing technique, as it drives the traffic in a proper way. Content marketing can be used with the help of content writers, who can advertise your product by writing reviews, feedback, blogs and stories. As a traditional marketing technique requires a good communication skill to communicate with people, digital marketing requires a good content writer, who can pass the exact message in a creative manner.
#5. Email Marketing
Email marketing is slowly becoming extinct because of advanced spam controls by most of the Email servers. Email marketing is hugely popular if you are trying to reach a particular group of customers, who have already shown interest in your product, organization or services. Email marketing is the most cost-effective way of promotion, but the results are not impressive in most of the cases. You can make a newsletter with the help of a graphic designer and shoot a mail once in few days to convey your message to your customers or followers.